What is a Lead Capture page?
Explaining What is a Lead Capture Page And Why You Need One
A lead capture page is a single page on a website that is designed to capture a lead, usually name and email address, by offering something free and enticing in return. You may have heard that the money is in building an email list and lead capture pages are the most effective tool in building massive lists that you can later sell products and services to. The sales premise works by building trust and if people trust your values, they are more likely to purchase your products.
The best type of lead capture pages are more commonly called “Squeeze Pages”.
Read more about » What is a Squeeze Page
More on Lead Capture Pages
Using a Web Traffic Funnel to Generate Leads
Everyone who use the web has seen an advertisement either through a link or a banner ad where by clicking that ad you are taken to a page that contains information concerning the product of interest.
If the visitor likes what they see on that page they can then enter their name and email address to either receive a gift or report for more information on that product on service. This is known as a Web Traffic Funnel. This is the best method to convert a visitor into a long-time customer.
Web Traffic Funnels are used to generate 98% of the sales of the top internet marketers.
Common Sources of Web Traffic
High-Converting Advertising Sources
A Web Traffic Funnel originates somewhere on the web where the visitor clicks a link in response to an advertisement. This advertisement may be generated by a number of popular advertising sources:
- Google Adwords
- Email link
- Social Bookmark
- A Facebook Ad
- Banner Advertisement
- Organic Search Engine Listings
No matter where a Web Traffic Funnel originates, the object is to bring targeted traffic into the funnel at Stage 1 so that the chances of a visitor successfully landing in Stage 3 is increased. The reason why so many affiliate marketers are not successful is because they do not understand or successfully implement this concept.
This concept is known as the “Sales Funnel”.
Read more about » What is a Sales Funnel
