Why Do I Need a Mobile Website?
Millions of people are using mobile devices to get online at any moment of the day. Just because you can see your website on a mobile phone that doesn’t make it a mobile-friendly website. You customers will often have to zoom in/out to read the text and do alot of scrolling to find what they want.
Mobile friendly sites are optimized for the largest segment of users who access the web – mobile phone users A mobile version of your website helps your business connect with customers and drive conversions.
If your business does not have a mobile version of your website then you are turning away your largest visitor group.
79% of Users Rely on Smartphones to Help with Shopping
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, April 2011
Base: Smartphone Users (5013); Have Used Smartphone to Help Shop (3968).
Q. Which, if any, of the following ways have you used the Internet on your smartphone to help with
your shopping?
——————————————————————————————————————————
——————————————————————————————————————————
Before and After Mobile Site Example – which one works best?
If this was your website…
Which one would your customers buy from?
» On the LEFT is an example of a regular web site viewed on a mobile phone – which is very hard to read and use.
» On the RIGHT is a mobile optimized site that makes it EASY for mobile users to get the content they’re looking for.
The Results:
Reasons to Have a Mobile Version of Your Website
- Mobile searchers have grown 4x since 2010.
- By 2013, more people will use their smartphones than PCs to go online.
- There will be one mobile device for every person on Earth by 2015.
- 1 out of every 3 mobile searches are local searches for businesses
Sources: Gartner, 2010; Google Internal Data, 2011; Cisco, 2011
What Mobile Users Expect
- 60% of mobile users expect a site to load in 3 seconds or less.
- 71% of users expect a mobile site to load as a fast as a desktop site.
- 78% will retry a site two times maximum if it does not load initially.
Sources: Compuware, “What Users Want from Mobile,” 2011
What a Bad Mobile Experience Costs You
- 57% of mobile would not recommend a business with a bad mobile site.
- 40% have turned to a competitors site after a bad mobile experience.
- 23% of adults have cursed at their phone when a site doesn’t work on mobile web.
Sources: Compuware, “What Users Want from Mobile,” 2011
How Mobile Users Connect to Local Businesses
- 95% of smartphone users have searched for local information.
- 61% of users call a business after searching and 59% visit the location.
- 90% of these users will act within 24 hours.
Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
Why Mobile Sites Over Mobile Apps
- 81% of mobile users prefer mobile sites over apps for researching prices.
- 79% prefer mobile sites for product reviews.
- 63% prefer mobile sites for purchasing.
Sources: Adobe Systems Adobe Mobile Experience Survey, 2011; eMarketer, 2011
Mobile Sites Lead to Purchases
- 70% of smartphone users have compared product prices on their cell phones.
- 65% have read product reviews on their cell phones.
- 50% of mobile searches lead to purchases.
Sources: Lightspeed Research, 2010; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
The numbers are undeniable as to why having a mobile version of your website is absolutely essential today.
Business owners now realize it’s time to “Get Mobilized”
Get your business it’s own high-converting » Mobile Optimized Website
Who Are Mobile Websites For?
Mobile Websites are effective for local businesses such as:
- Restaurants/Pizza Parlors - menu, location, weekly deals, last-minute reservations
- Florists - browsing and ordering floral arrangements
- Bars - location, drink specials, two for ones, history
- Wine Cellars - QR coded bottles or shelf labels, linking to tasting notes and region details
- Health Food Stores - product information and current inventory, location, every product has a QR code
- Construction Supplies - QR codes on specialized items, so people can identify them when they are on the construction site
- Car Dealerships - Locations. Get more details about cars without a pushy salesman
- Real Estate Agents/Realtors - Browsing listings and scheduling home viewings
- Food Trucks – checking lunch and dinner menus, texting in orders
- Insurance Broker – general policy and contact information,
- Party Supplies Wholesale/Retail - viewing products offered, locations
- Car rentals - checking car rental availability and locations
But it has been proven that almost any business can be successful with a mobile version of their website: colleges, musicians, attorneys, doctors, accountants, grocery stores, boutiques, babysitters, and even WordPress blogs. Here’s why..
Mobile Website Example: BINS Bring-In Storage
» On the LEFT is an example of how a traditional web site appears when viewed on a mobile phone. It’s extremely difficult to read without zooming and scrolling.
» On the RIGHT is the mobile version of the website which enables mobile users to EASILY find what they came for.
Slowly local businesses and professionals are realizing that a mobile version of a website makes it easier for smartphone users find your products or services, call or text orders, check hours and locations, get turn-by-turn driving directions and even share your site across social platforms like Twitter, LinkedIn and Facebook.
Local businesses like BINS (Bring-IN Storage) know how effective a mobile-optimized site is when it comes to driving sales like crazy because it makes is simple, fast and easy for their customers to find what they want.
By just having a mobile version of their website, businesses have increased sales by 85% on average.
Get Mobilized
Capture mobile customers and increase sales with a » Mobile Optimized Website
Rate this article:
